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2023 Toyota Crown Reviews Mega Thread

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Reviews are starting to get released on the Crown! Share, read and watch them here!


Two weeks removed from my time with the 2023 Toyota Crown, and it still confounds me.

In other markets, the 2023 Toyota Crown will come in up to three additional styles, including two SUVs. I asked Toyota why it didn’t bring one of those to North America, and the response was that the company doesn’t want to abandon car buyers. The Avalon isn’t the only three-box disappearing: most of the segment is, within the year. Toyota believes many of those folks still want a car, but figures a light sprinkling of SUV-ness should sweeten the deal.

I’m not sure. Despite the embiggened proportions, the Crown offers poor interior space. It drives better than any mainstream SUV, but stops some way short of being genuine fun. On the flip side, it’s a left-field statement in a segment that’s long been criticized for being too conservative. Will 20,000 people want to make such a statement? We’re about to find out.

Motor Trend

  • Unmistakable
  • Efficient
  • Quick Platinum model

  • That grille
  • Lack of rear-seat headroom
  • Not enough interior flair
Car and Driver

Like the old U.S.-market Land Cruiser, the Crown is built solely in Japan, at the Tsutsumi plant. And perhaps Toyota hopes that the Crown might capture a few orphan Land Cruiser owners in search of that signature anti-brand-snob Toyota luxury experience. Crown pricing starts at $41,045 for an XLE and ranges up to $53,445 for a Platinum. Is that too expensive for a Toyota sedan?

We'd say not, but the Crown's value proposition is up for debate as much as its style. Toyota hopes to sell about 20,000 Crowns a year in the U.S., which is a healthy goal but not one that demands mainstream conformity. Maybe you hate the way the Crown looks—that's fine. Toyota is fully aware haters gonna hate, and it truly doesn't care. If we're bickering over the Crown, we're talking about the Crown.

To that point, you don't offer two-tone paint if you're looking for unanimous consensus. That option, only available on the Platinum, brings a gloss black hood, roof, and rear decklid, set against extroverted lower-body colors like "Bronze Age." The two-tone paint costs $550 extra, and we'd say it's mandatory. But we'd be happy to argue about it.


Other than those small questions of styling, the Crown’s looks are mostly fine, and that applies to the inside too. The problem is whether “mostly fine” is enough for a car that wears a Crown badge in Japan, and will inevitably be compared to a Lexus in the U.S. I guess calling the new Crown a luxury car is complicated.

As far as road manners go, it’s as good any late-model Lexus in terms of noise, vibration and handling (NVH). Toyota used acoustic glass throughout the cabin, and loaded up the Crown with sound-proofing. It’s a very quiet car — so quiet, you’ll only ever hear a hint of an exhaust note.


The Hybrid Max, though, is the one to get if you're going to order a Crown. This powertrain is basically a less powerful version of what you’ll find in the new Lexus RX 500h: an entirely different type of hybrid for Toyota consisting of a turbocharged 2.4-liter turbocharged four-cylinder, a six-speed automatic, and a much larger rear motor that kicks in based on a variety of conditions and situations as opposed to simply when the car detects front-wheel slippage. Output is 340 horsepower and 400 pound-feet of torque.

Toyota claims a 0-60 mph time of 5.7 seconds, and that again feels believable. It feels quite strong, even as the speeds climb. The transmission is a major improvement over the eCVT, too, providing more conventional engine revving and a more direct connection between what the wheels are doing and your foot. It also seems much quieter, most likely thanks to the turbo engine and the lack of eCVT droning. The transmission isn't lightning-fast at shifting, and is actually a little sluggish on kickdown, but it's smooth and prompt enough when shifting manually. You do lose a fair bit of efficiency compared to the base model. The Max returns 29 mpg in the city, 32 on the highway and 30 combined.
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Despite some of the issues I've mentioned, which could've been avoided by making this sedan a little more, I don't know, sedan-ish, the 2023 Toyota Crown is still a solid successor in the automaker's full-size lineup. It's comfortable, it's efficient, and buyers can throw a few more bells and whistles (and horsepower) into the mix by opting for the Platinum and its Hybrid Max powertrain. Will it resonate with everybody? Probably not. But for those looking to stray just a few microns off the usual path, there's a lot to like here.

Road and Track

My first taste of the 2023 Toyota Crown came by way of a Hybrid Max-equipped Platinum model on the twisting back roads outside of Franklin, Tennessee. Despite the sedan’s somewhat ungainly proportions, it’s clear from the moment you sit inside that the Crown is not the crossover it appears to be. The seats offer a huge amount of height adjustment, which means you don’t have to sit as high in the greenhouse as you'd expect. A push-button start wakes the Crown up, placing it first in full-electric mode, with the gasoline engine only kicking on when your right foot demands more horses than the motors are willing to provide. Pulling away from the staging area, the car immediately felt like a familiar hybrid experience from Toyota. Depress the go pedal a bit harder, and the Crown pulls down the road with an authority that no Toyota hybrid has been capable of before. Torque arrives instantly, with the gearbox ripping off quick shifts.


Fuel economy is excellent with either powertrain. Look for 42 miles per gallon city, 41 highway, and 41 combined on the Crown XLE and Limited, and 29 city, 32 highway, and 30 combined for the Platinum trim with its Hybrid Max powertrain. Those are all solid figures for a vehicle of the Crown's size, although the performance/efficiency balance feels a solid decade behind a world where EVs provide rapid pace without gasoline.

Still, the powertrain makes far more sense than the suspension setup. The McPherson struts in front work with a new multi-link design at the back, while the Platinum trim adds adaptive dampers. The package will change direction eagerly, helped along by a 13.8:1 steering ratio. But after the initial bite from the front end, the Crown feels more top-heavy than anything else, rolling hard for every degree of steering angle. The quick responses from the front end are fun, but the experience dulls quickly.
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Raiti's Rides

Redline Reviews

Kelley Blue Book

Alex on Autos

Kirk Kreifels

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ToyotaJeff Reviews


Car Confections

The Hooniverse

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MotoManTV shared his take on the Crown
Having driven the new @Toyota USA Hybrid MAX powertrain in the @Toyota Global Tundra and then the @Lexus RX 500h, MotoMan now tries it in a completely new carrying case: The new for 2023 Toyota Crown Platinum. He learns this reinterpretation of the Toyota Hybrid Synergy Drive transforms the experience of a Toyota Hybrid and makes the 2023 Toyota Crown far better than expected!
Kirk Kreifels posted his 13-minute review of the Crown Limited
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More Crown YouTube videos!


Raiti's Rides

Kelley Blue Book


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Throttle House released a new review with the Crown.

TheStraightPipes also recently posted their review.
Consumer Reports gave their take on it in this 26-minute long video.
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Ben Hardy shared his take on the Crown Platinum.
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