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Pricing for the Crown hasn't been officially announced yet but outlets like Car and Driver think the XLE will start around $40,000 and the Platinum will be around $50,000.
2023 Toyota Crown Replaces the Avalon as a Lifted, Hybrid Sedan
The Crown nameplate, which has existed in Japan since the 1950s, will now appear in the U.S. on a new lifted sedan.
The Crown will reach dealerships this fall, with pricing to be revealed closer to the on-sale date. We expect the XLE to start in the low $40,000 range, with the Platinum pushing $50,000, although Toyota did say that the Crown is targeting a more affluent buyer than its predecessor, the Avalon, did.